Posted by Ed (758 days ago)
Some two decades ago, in a sly yet silly vignette from Wayne's World, Mike Myers and Rob Lowe exchange testy remarks about a sponsor's gauche intrusion into Wayne's cable access show. Reclining nearby in mullet-to-toe Reebok gear, Garth, Wayne's companion and co-host, laments, "It's like people only do things because they get paid. And that's just really sad."
It's not sad, of course; Garth—and Reebok—are in on the joke, and the product placement manages to charm its way through its own obtrusiveness to memorable effect. This weekend, Morgan Spurlock, documentarian provocateur last seen eating his way to angina in 2004's Super Size Me, gives that same joke full-length treatment in a film financed by and about "advertainment"—the increasingly pervasive nexus of commercialization and entertainment.
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