Chabad of Hong Kong is one of the 2,000 branches of today's largest Jewish outreach organisation. Embracing the philosophy of the Lubavitch movement, Chabad's underlying doctrine is "Ahavat Yisrael" (love for a fellow Jew). Chabad recognises no differences between Jews; its goal is to serve the spiritual and physical needs of each Jew regardless of affiliation, wherever he or she may be, with understanding and with love.
By means of a rare combination that blends traditional Judaism with modern day advances, Chabad has found the formula to develop a rapport with the most alienated of Jews and to enhance their outlook. By arousing an intellectual and/or emotional interest, Chabad has become the catalyst to relink Jews with their Jewish roots and revive the sparks of Jewish consciousness in the hearts and minds of Jews all around the world.