(Senior) Segment Manager (Business Banking)

Responsibilities: Execute business banking business development strategy, market expansion strategy, and annual business plans. Measure their effectiveness to achieve target business and profitability KPI. Develop feasible marketing plans including but not limited to customer acquisition, cross-selling and upselling strategies and media promotion to enhance business banking customer management. Communicate and coordinate with various departments on business implementation and project detail to

Bank Of China (Hong Kong) Limited - Hong Kong - Full time

Salary: Competitive

Responsibilities:
  • Execute business banking business development strategy, market expansion strategy, and annual business plans. Measure their effectiveness to achieve target business and profitability KPI.
  • Develop feasible marketing plans including but not limited to customer acquisition, cross-selling and upselling strategies and media promotion to enhance business banking customer management.
  • Communicate and coordinate with various departments on business implementation and project detail to ensure proper operation and maintenance of projects.
  • Monitor business progress, report business data, prepare summary, analysis and reporting materials on a regular/ad hoc basis.
  • Communicate and cooperate with product departments to continuously optimize processes and enhance customer experience.
  • Understand laws and regulations, market dynamics, industry conditions and risk management of business banking business.
  • Research and analyze regional policies to formulate regional development, business strategies and supporting service plans in conjunction with actual circumstances.
Requirements:
  • Degree or above with major in Business Administration, Marketing, Economics, Finance or related discipline
  • At least 3-5 years working experience in segment management and business strategy management, including 2 years of which in managerial level and retail banking business
  • Profound knowledge and experience in Business development / Marketing planning
  • Knowledge in projects about financial industry and experience in segment project management
  • Excellent communication and negotiation skills with good command of English and Chinese
  • Applicants with more experiences will be considered as Senior Manager
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