Manager, Data Analytics and CRM (CRM) - Hang Seng Bank (HK)

Job description Data Analytics & CRM - Hang Seng Bank (HK We are currently seeking a high caliber professional to join our department as Data Analytics and CRM Manager Principal responsibilities: Accountable for defining and shaping the digital messaging propositions across various legacy and new digital platforms - including but not limited to SMS, MMS, Push Notifications as well as other future channels/devices Providing the best-in-class delivery in digital messaging from initial sco

Hang Seng Bank Limited - Hong Kong - Full time

Salary: Competitive

Job description
Data Analytics & CRM - Hang Seng Bank (HK
We are currently seeking a high caliber professional to join our department as Data Analytics and CRM Manager
Principal responsibilities:
  • Accountable for defining and shaping the digital messaging propositions across various legacy and new digital platforms - including but not limited to SMS, MMS, Push Notifications as well as other future channels/devices
  • Providing the best-in-class delivery in digital messaging from initial scoping with business units through to the end-to-end development lifecycle as well as post implementation support and measurement
  • The role holder will be a key member of the cross functional delivery teams comprising of participants from business, analytics and data teams that possess a wide range of skills that include and not limited to analysis, market understanding, design, optimization, technology and testing
  • The role holder will strive to ensure flawless execution of digital value added messaging and will provide operational insight and offer a pragmatic approach to design, manufacture and deployment of these messages at the most optimal level.
  • Collaborate with business and perform hands-on analytics for campaign lead generation as well as tracking
  • Understand the business and identify/share business insight from analytics works
  • Manage an offshore delivery team to provide timely and quality analytics deliverables to satisfy business needs effectively under a dynamic business environment
Requirements
• University degree in Statistics, Data and Information Management, Mathematics, Computer Science or other related discipline
• Minimum 5 years' retail banking experience in information and data management
• Strong self-motivation, organization, multi-tasking, problem solving and influencing skills
• Ability to communicate effectively with business, operation and technology teams
• Solid understanding of digital messaging technology (such as SFMC, AEM, etc.)
• Hands-on experience and knowledge in the end-to-end content development lifecycle as well as post implementation support and measurement
• Knowledge and/or experience in SAS, SQL, Tableau/QlikSense, Python, Pega is preferred
• Detail-oriented and zero tolerance on quality/accuracy issue
• Great sense of ownership and servicing mind-set to ensure efficient and effective customer service delivery
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