Marketing Analyst

Job Description:

• Analyze media campaign data to assess performance, identify trends, and evaluate the effectiveness of advertising strategies.
• Monitor key performance metrics, such as sales, impressions, click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
• Conduct in-depth data analysis using tools such as Google Analytics, SQL, or other data analysis software to uncover insights and opportunities for optimization.
• Collaborate with cross-functional teams, including marketing, sales, and product, to gather data requirements, align on objectives, and develop effective retail media strategies.
• Participate in post-campaign analysis to evaluate the success of retail media initiatives and provide recommendations for future campaigns.

Requirements:

• Bachelor's degree in in marketing, business, statistics or related fields.
• Good analytical skills with proficiency in data analysis tools such as SQL, or other data analysis software.
• Knowledge of digital advertising metrics and concepts, including CTR, ROAS, conversion tracking, and attribution modeling.
• Excellent written and verbal communication skills, with the ability to translate complex data into actionable insights for non-technical stakeholders.
• Detail-oriented with the ability to manage multiple projects and priorities in a fast-paced environment.
• Knowledge of marketing strategies and consumer behavior is a plus.
• Fresh Graduate is welcome.