Lush U.K. Quits Social Media Because It's 'Tired of Fighting With Algorithms'



Posted by Ed 3 mths ago
British cosmetics brand Lush announced this week that it will be quitting several social media platforms in the U.K.

“We are tired of fighting with algorithms, and we do not want to pay to appear in your newsfeed,” it said in posts on its Instagram, Twitter and Facebook accounts.

The company, best known for its colorful bath bombs and soaps, has amassed more than 570,000 Instagram, 200,000 Twitter and 400,000 Facebook followers. It has used its social media platforms to promote its products, which are not tested on animals and use minimal packaging, and to advocate for environmental awareness.


Ed 3 mths ago

Ed 3 mths ago
I am thinking... isn't something that actually discourages people from being social... from actually meeting and have dinner or a beer... and instead encourages people to post 'look how awesome my life' pics (from their basement).... actually ANTI-social media?

I don't have any social media accounts --- and I'd pull down all our company ones because to be quite honest --- there is very little activity on any of our pages... however they do help our SEO so we keep them....

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