Nutella Billionaires




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POSTED BY Ed (11 days ago)
One-third of the world’s hazelnuts go straight into Ferrero Rocher praline chocolates, produced by the Ferrero family, who made their first fortune by devising a post-war treacle-based chocolate substitute called Giandujot for sale to impoverished Italians. To win German customers they converted former Nazi missile plants into production lines for cherry liqueurs. In the 1960s they rebranded Giandujot as “Nutella”, added more cocoa, and conquered the world. A thousand tons of Nutella are sold ever day

https://www.forbes.com/feature/ferrero-candy-empire/


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