UX Writer, Manager - Bank

Key Responsibilities

• Develop and curate engaging digital content experiences across platforms, ensuring alignment with brand identity and enhancing user engagement in English, Traditional Chinese and Simplified Chinese.
• Partner with UX/UI teams to shape how content integrates with design, influencing information architecture and user flows across digital interfaces.
• Create and refine content with a strong focus on creative storytelling and strategic messaging to connect with diverse user groups.
• Leverage AI tools and data insights to innovate content strategies and deliver dynamic, user-centric digital experiences.
• Translate business requirements and user insights into clear content frameworks and strategies that address user needs and goals.
• Present content strategies and recommendations to stakeholders, clearly articulating the impact on user experience and engagement.
• Develop and implement GenAI use cases and content models, incorporating AI governance to enhance efficiency and innovation in content creation.
• Build scalable content frameworks, templates and guidelines to ensure consistency and quality across digital channels.
• Continuously iterate and improve content using analytics, user testing and feedback to enhance clarity, engagement and conversion.
• Promote a user-first content approach, enabling users to interact with digital services confidently and effectively.

Requirements

• Degree in Communications, Design, Journalism or related fields.
• 5+ years of experience in content design with strong digital portfolio.
• Good understanding of UX principles and content integration.
• Strong project management and stakeholder communication skills.
• Familiar with tools like Confluence, JIRA or Figma; able to use data/feedback to refine content.