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Digital Marketing Project Manager (AI engine), Contract

Morgan McKinley Hong Kong
Full time Contract On-site Competitive

About the job

Responsibilities
  • Lead the end-to-end execution of digital marketing campaigns, from planning and briefing through to launch, monitoring, and post-campaign evaluation.
  • Develop, refine, and optimise campaign content, including articles, product pages, and promotional assets, ensuring consistency across all digital channels.
  • Manage campaign timelines, deliverables, and overall execution quality while handling multiple initiatives with effective prioritisation.
  • Identify potential risks proactively and implement solutions to ensure smooth and timely delivery.
  • Collaborate closely with cross-functional teams including Product Marketing, IT, Legal, Compliance, and external agencies to ensure alignment throughout campaign development and execution.
  • Drive stakeholder coordination across content creation, approvals, and campaign rollout, ensuring all outputs meet regulatory, brand, and product accuracy standards.
  • Support digital marketing initiatives targeting China platforms and search ecosystems, working with technical teams on content structuring, metadata, and AI-readability requirements.
  • Act as a liaison between business, content, and technical teams to ensure seamless implementation of campaigns and initiatives.
  • Execute search and visibility strategies across traditional and AI-driven search platforms.
  • Analyse search trends, competitor insights, and campaign performance data to generate actionable improvements.
  • Monitor and optimise campaign and content performance continuously to enhance engagement and business outcomes.
Requirements
  • Bachelor's degree or equivalent qualification.
  • Minimum 5 years of experience in banking, insurance, technology, or fintech environments, with a focus on digital marketing, campaign management, or project delivery.
  • Demonstrated track record in managing end-to-end marketing campaigns and delivering measurable results.
  • Experience working with cross-functional stakeholders and navigating approval and governance processes.
  • Solid understanding of digital marketing and SEO principles, with the ability to apply them to improve content effectiveness and search performance.
  • Strong analytical and execution skills, with attention to detail and the ability to manage multiple priorities independently.
  • Proficiency in Microsoft PowerPoint and Excel.
  • Collaborative mindset with strong ownership, accountability, and the ability to drive outcomes independently.
  • Familiarity with China's digital ecosystem and platforms is preferred.
  • Proficiency in Mandarin Chinese is an advantage.
  • Experience with CMS platforms (e.g. Adobe) and SEO tools (e.g. Google Search Console, Ahrefs, SEMrush) is a plus.
  • Exposure to AI-driven initiatives or emerging search technologies is an added advantage.