Business growth 业务增长-Online /线下

Key Responsibilities

1. Deeply understand investor needs, integrate resources to build brand awareness and drive business growth; develop reusable communication frameworks and execute measurable integrated brand & marketing initiatives
2. Develop short/long-term brand strategies and marketing plans aligned with business goals; drive end-to-end execution of brand advertising, new media and integrated campaigns
3. Lead offline market communication, design tailored high-impact solutions for different regional markets
4. Monitor market trends, competitor activities and user insights to identify new opportunities
5. Collaborate cross-functionally to ensure consistent brand messaging; measure campaign performance and optimize strategies based on data

Requirements

1. Proven senior-level brand & marketing experience; internet platform or financial services background preferred
2. Strong content capabilities with track record of full-scale integrated marketing campaigns; sharp business acumen to align commercial goals, user insights and brand strategy
3. Creative, innovative and passionate about marketing; stay updated on internet and content industry trends
4. Excellent communication and stakeholder management skills; able to drive cross-functional collaboration
5. Highly self-motivated, results-driven and able to thrive under pressure in a fast-paced environment
6. Fluent in English, Cantonese and Mandarin; Bachelor’s degree in Marketing, Communications or related fields

Keywords: Senior Brand Manager, Marketing Manager, Brand Strategy, Integrated Marketing, Brand Awareness, New Media Marketing, Offline Marketing, Brand Communication, Content Marketing, Marketing Campaigns, User Insights, Brand Building, Market Analysis, Competitor Analysis, Data-Driven Marketing, Cross-functional Collaboration, Hong Kong Fintech, Online Brokerage Marketing, Financial Services Marketing, Regional Marketing