Brand Marketing Manager, Listed Financial Institution
Morgan McKinley
Hong Kong
Full time
Permanent
On-site
HK$71k -80k pm
About the job
Responsibilities
- Lead brand development and marketing effort aligning with business objectives.
- Craft compelling brand strategies and integrated marketing campaigns.
- Deeply understand the needs of investment users and convert the insights into actionable strategies for buidling brand awareness.
- Maintain a holistic, big-picture mindset, develop reusable mechanisms through communication activities
- Develop short-to-long-term brand and marketing plans, integrating internal and external resources, and delivering high-impact communication initiatives across new media and offline channels.
- Efficiently drive project execution, including brand advertising, new media campaigns, integrated marketing activities, and other related initiatives.
- Degree holder in Marketing, Branding, Communications, Business related disciplines
- 8+ years of experience in brand building and marketing, preferrable from financial services or internet platforms industry.
- Strong in driving brand aware from 0 to 1, content planning and creative capabilities, with proven track record
- Possess sharp business acumen, able to combine commercial goals, user insights, and business development needs to formulate brand marketing strategies and deliver insightful recommendations.
- Strong communication skills, strong curiosity, and a proactive attitude toward exploring new things.
- Excellent command in written and spoken Chinese (Cantonese and Mandarin) and English.
- Proactive, fast-paced and self motivated candidate is preferred.