Retail Manager HK, Fashion Apparel (40-50K)

Job Title: Retail Manager (Hong Kong) - Fashion Apparel Brand



Role Purpose

The Retail Manager will lead and optimize the performance of 7 fashion retail stores in Hong Kong, ensuring strong sales delivery, exceptional customer experience, and efficient day-to-day store operations. The role partners closely with HQ teams to drive merchandising, brand standards, and staff development.

Key Responsibilities

1. Store Leadership & Performance Management

   • Oversee the operational management of 7 stores and ensure consistent execution of brand standards.
   • Drive sales performance against targets (daily/weekly/monthly), monitor KPIs, and implement action plans.
   • Analyze store performance reports (sales, conversion rate, AUR, inventory, shrinkage) and improve productivity.

2. Team Management & Talent Development

   • Lead, coach, and develop Store Managers and frontline teams across HK.
   • Support recruitment, onboarding, and succession planning.
   • Ensure effective staff scheduling, training, and performance reviews.
   • Foster a positive, customer-centric store culture.

3. Merchandising, Operations & Visual Standards

   • Ensure product availability, correct display standards, and timely implementation of visual merchandising guidelines.
   • Monitor inventory levels and support replenishment planning to minimize out-of-stocks and overstocks.
   • Maintain operational discipline (cash handling, stock control, loss prevention, compliance procedures).

4. Customer Experience & Brand Consistency

   • Deliver and uphold a premium shopping experience in line with luxury/fashion brand expectations.
   • Ensure consistent service behaviors, clientelling practices, and after-sales follow-up where applicable.

5. Cross-Functional Collaboration

   • Coordinate with HQ functions (Merchandising, Marketing, Supply Chain, HR) to ensure campaign readiness and execution.
   • Provide regular store feedback on product performance, customer insights, and competitor observations.

6. Reporting & Budget Ownership

   • Own store-level reporting and operational budget controls (where assigned).
   • Manage store expenses efficiently and ensure utilization of resources aligns with business priorities.

Requirements

• 3-6 years retail management experience (fashion apparel strongly preferred).
• Proven experience managing multiple stores (or large teams) and driving sales results.
• Strong leadership and coaching skills, with a track record of developing Store Managers.
• Excellent understanding of retail KPIs, merchandising/visual standards, and inventory control.
• Fluent in English and Cantonese/Chinese (additional Mandarin a plus).
• Ability to travel and work across multiple store locations in Hong Kong as needed.

Desired Skills / Competencies

• Customer-first mindset and strong brand sensitivity.
• Data-driven problem solving and operational excellence.
• Resilient, proactive, and able to manage fast-paced retail environments.
• Excellent communication and stakeholder management skills.