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Associate Director, Customer Transformation (AI), Insurance

Morgan McKinley Hong Kong
Full time Permanent On-site Competitive

About the job

Job Responsibilities

Core Executive Role
  • Define AI Strategy: Architect the enterprise-wide AI and analytics roadmap for insurance marketing.
  • Lead Transformation: Drive the cultural and technological shift from legacy processes to data-driven automation.
  • Own ROI Delivery: Accountable for financial returns on all AI products and analytics investments.
  • Manage Stakeholders: Align C-suite executives, marketing teams, actuaries, and IT on AI initiatives.
Marketing AI & Analytics Responsibilities
  • Optimize Acquisition: Build predictive models to reduce Customer Acquisition Cost (CAC) across digital channels.
  • Hyper-Personalization: Deploy real-time recommendation engines for tailored insurance product offers.
  • Churn Prediction: Develop early-warning AI systems to identify and retain at-risk policyholders.
  • LTV Maximization: Utilize advanced analytics to forecast and boost Customer Lifetime Value (LTV).
  • Next-Best-Action: Implement machine learning to guide agents on the optimal next step for prospects.
Data & Digital Transformation Leadership
  • Modernize Tech Stack: Oversee the migration from legacy data warehouses to scalable cloud AI platforms.
  • Data Governance: Establish strict data privacy, security, and AI ethical frameworks (e.g., GDPR, CCPA).
  • Agile Product Delivery: Lead cross-functional pods of data scientists, data engineers, and product managers.
  • Maturity Upskilling: Design programs to improve data literacy across traditional insurance business units.
  • Vendor Management: Evaluate, select, and manage external AI vendors and InsurTech partners.
Job Requirements
  • Bachelor's degree holder
  • At least 10 years of experience in advanced analytics, product or platform development with large companies
  • Well versed with various AI tools, with demonstrated ability to pioneer practical AI applications
  • Strong experience managing large-scale, cross-functional projects, with proven ability to provide thought leadership on marketing activities and customer journeys
  • Fluent Cantonese and English