Social Media & Community Specialist, Premium Co-living Space
Morgan McKinley
Hong Kong
Full time
Permanent
On-site
HK$41k -45k pm
About the job
Key Responsibilities
Social Media Content & Management
Social Media Content & Management
- Plan, create, and publish engaging content across Xiaohongshu, Douyin, and Instagram.
- Develop content calendars aligned with brand campaigns, student life moments, and seasonal peaks.
- Produce or coordinate photos, videos, captions, and stories that reflect student lifestyle and company brand voice.
- Monitor performance metrics, engage with comments/DMs, and continuously refine content based on insights to drive fanbase growth
- Conceptualise, plan, and execute community events and activities that build connection among residents and strengthen belonging.
- Manage and moderate official WhatsApp and WeChat community groups/channels for residents
- Source partnerships to enrich residence experience
- Maintain a welcoming, helpful, and brand-consistent tone in all community communications.
- Work closely with the external branding agency on brand guidelines, visual assets, campaigns, and messaging.
- Ensure all internal and external communications (social, events, community channels) align with brand standards.
- Degree holder or above in Marketing, Social Media, Communications or related disciplines
- 5+ years of proven experience in social media content creation (photo shooting, short-form video editing and copywriting) and community management
- Deeply fluent in Xiaohongshu, Douyin, and Instagram culture and algorithm
- Hands-on experience running community events or resident engagement activities.
- Comfortable with managing group chats and community channels on WhatsApp and WeChat.
- Experience collaborating with external agencies or creative partners is an advantage.
- Genuine interest in student life, community building, and brand storytelling.
- Native Mandarin speaker with high fluency in English is preferred.