Senior Manager, Digital Acquisition and Growth, Insurance
Morgan McKinley
Hong Kong
Full time
Permanent
On-site
Competitive
About the job
Key Focus Areas
- Data-Driven Segmentation: Leveraging big data and behavioral analytics to trigger hyper-personalized marketing and event-based communications.
- Sales Recapture & Cross-Sell: Designing targeted campaigns aimed at identifying insurance gaps in existing portfolios to encourage additional policy uptake.
- Customer Experience & Engagement: Integrating digital ecosystems-such as mobile platforms and loyalty rewards-to nurture long-term brand advocacy.
- Strategy and Campaign Management: Define comprehensive, full-funnel digital acquisition strategies to scale policy sales and lead generation.
- Budget and Performance Optimization: Own and forecast large digital media budgets while driving a positive return on investment (ROI) and target cost-per-acquisition (CPA).
- Bachelor's degree holder
- 10-15 years of relevant experience in business development, digital acquisition or database marketing
- Fluent Cantonese, English and Mandarin
- Candidates with less experience may be considered as Manager