Associate Director, Product Proposition

1. Market Research & Product Proposition

• Monitor HK and Mainland insurance market trends, competitor movements, and client segment dynamics to identify business opportunities


• Analyze research insights to enhance product positioning and identify product gaps


• Drive product design and innovation across protection, health, savings, retirement, and legacy solutions


• Manage end-to-end product approval process and secure stakeholder buy-in (senior management, regional, distribution)


• Partner with distribution to refine product positioning, gather feedback, and enhance marketability

2. Product Development & Management

• Collaborate with internal functions to ensure feasibility and effective execution of product initiatives


• Lead product development projects using structured project management and operating guidelines


• Prepare and oversee product materials, ensuring accuracy and quality of deliverables


• Act as product SME across initiatives (e.g. regulatory changes, operational enhancements, business projects)


• Drive seasonal campaigns and product initiatives aligned with market and business needs

3. Channel Communication

• Represent the product team to communicate product propositions, key selling points, and support materials across channels

4. Product Strategy

• Support the development of forward-looking product strategy and roadmap to achieve business targets

5. People Management

• Coach and develop team members to enhance capabilities and team performance

• Bachelor’s degree holder


• Minimum 8 years of life insurance experience in product development/management


• Strong understanding of HK insurance products, customer needs, and sales processes (Mainland exposure is a plus)


• Excellent stakeholder management, presentation, and communication skills


• Proven ability to manage multiple initiatives and optimize resources


• Strong written and spoken English, Chinese, and Mandarin