Market Analyst | iGaming

About the Role
Our client, a fast-growing company within the iGaming industry, is looking for a Digital Market Analyst to join its team. This role will focus on market intelligence, SEO (Search Engine Optimisation) and GEO (Generative Engine Optimisation), analysing how the company and its competitors are positioned across traditional search engines and emerging AI-driven discovery platforms. The ideal candidate will have 2-3 years of experience in market analysis, digital analytics, SEO or a related field, preferably within iGaming, online gaming, digital entertainment or another highly competitive digital industry.

Your Role

• Conduct in-depth market and digital research to identify emerging trends, customer behaviours, market opportunities and competitive threats within the iGaming sector.
• Monitor and analyse competitors, including their digital presence, SEO performance, content strategies, keyword positioning and market activities.
• Conduct keyword, search trend and competitor analysis to identify opportunities to improve organic visibility and market positioning.
• Analyse brand and competitor visibility across traditional search engines and AI-powered search/discovery platforms, supporting the company's GEO strategy.
• Monitor developments in Generative Engine Optimisation (GEO) and assess how AI-driven search is changing customer discovery and digital acquisition.
• Use digital analytics and SEO tools such as Google Analytics 4, Google Search Console, Ahrefs, SEMrush or similar platforms to identify trends and actionable insights.
• Track relevant performance indicators including organic visibility, keyword rankings, traffic trends, competitor share of search and digital market developments.
• Collaborate closely with Marketing, SEO, Content, Product and Strategy teams to translate research findings into practical commercial and digital strategies.
• Monitor industry developments, regulatory changes and emerging technologies that may impact the iGaming landscape.
• Prepare clear and insightful market intelligence reports, competitor analyses and presentations for internal stakeholders.

To Succeed in This Role

• Bachelor's degree in Marketing, Business, Data Analytics, Statistics, Digital Marketing or another relevant discipline.
• 2-3 years of relevant experience in market research, market intelligence, digital analytics, SEO, competitive intelligence or a similar role.
• Previous exposure to the gaming/iGaming sector is highly preferred. Experience within online entertainment, fintech, mobile apps, e-commerce or other digital-first sectors will also be considered.
• Good understanding of SEO principles, including keyword research, search trends, competitor analysis and organic search performance.
• Knowledge or hands-on exposure to GEO, AI search, LLM-driven discovery or AI-powered content/search analytics would be highly advantageous.
• Experience with tools such as Google Analytics 4, Google Search Console, Ahrefs, SEMrush, Similarweb, Tableau or Power BI would be advantageous.
• Strong analytical and critical-thinking skills, with the ability to convert complex market and digital data into clear business recommendations.
• Naturally curious about digital consumer behaviour, search technology, AI and the evolving iGaming landscape.
• Strong communication and presentation skills with the ability to work effectively across different functions.
• Good command of written and spoken English and Cantonese.

Why Join?

• Join a fast-moving and rapidly evolving digital gaming business.
• Gain exposure to the emerging intersection of SEO, AI search and Generative Engine Optimisation.
• Work closely with marketing, product and commercial stakeholders, with an opportunity to influence digital growth strategy.
• Develop expertise in competitive intelligence and AI-driven customer acquisition, an increasingly important area of digital marketing.

Interested candidates are invited to send their CV to [email protected]. Please note that only shortlisted candidates will be contacted.