The Raisin Situation

Posted by Ed 13 mths ago
“One man wanted to change the raisin industry for the better. He got more than he bargained for.”

Millennials just weren’t eating raisins. So Sun-Maid, the century-old company with the iconic little red raisin boxes, hired someone to convince them that they should.

At 38, Harry Overly was decades younger than the tenured raisin man he replaced as the chief executive of Sun-Maid. But he had experience — as the North American head of the company that makes Bertolli olive oil, and in marketing roles at Wrigley and other food companies. He seemed suited to the job.

When he came west, though, he was taken aback by the level of animosity he encountered in the U.S. raisin industry, the entirety of which is crammed into a few hundred square miles in California’s Central Valley.

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