Over the past decade, smoking has become marginalised and stigmatised.
From the smoking ban in 2007 to the introduction of plain packaging a decade later, everything has been done to discourage people from taking up the habit.
And there are signs sugar is heading the same way.
Sugary drinks are already taxed - and now a leading think tank has even suggested sweets, snacks and sugary drinks should be wrapped in plain packaging to make them less appealing, given the excess consumption of the sweet stuff.
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