Business & Management (series 2)

Category: Business & Management (Series 2)  (From HKD38 – HKD158)   Book 1)  Know-How: The 8 Skills That Separate People Who Perform from Those Who Don't  HKD108 (Original Price: HKD311) Author: Ram Charan (Co-Author of “Executive” and Author of “What The CEO Wants You To Know”) Format: Hardback Pages: 290 Book Size: 150mm x 240mm Brief Introduction: How often have you heard someone with a commanding presence deliver a bold vision that turned out to be nothing more than rhetoric and hot air?  All too often we mistake the appearance of leadership for the real deal.  Without a doubt, intelligence, vision, and the ability to communicate are important.  But something big is missing: the know-how of running a business - the capacity to take it in the right direction, do the right things, make the right decisions, deliver results, and leave the people and the business better off than they were before.  In this book, Ram Charan's insight into the real content of leadership provides you with the eight fundamental skills needed for success in the twenty-first century.   Book 2)  Microtrends  HKD38 (Original Price: HKD113) Author: Mark J. Penn Format: Paperback Pages: 425 Book Size: 1538mm x 227mm Brief Introduction: In this innovative book, Mark Peen - as one of the most respected analysts in the world articulates a new way of understanding how we live.  He is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that can wield influence on a global scale.  Relying on some of the best data available, Penn identifies more than 70 microtrends in religion, leisure, politics, and family life that are changing our lives and shows us to learn how small ideas can lead to large changes.   Book 3)  The Big Book of Small Business  HKD58 (Original Price: HKD148) Author: Tom Gegax Format: Hardback Pages: 420 Book Size: 194mm x 242mm Brief Introduction: Tom Gegax runs “Tire Plus” which is a USD200 million business with 150 upscale locations.  He shares his hard-earned lessons on how to become an enlightened, effective leader, and how to do the small things right so the big decisions work.  This all-in-one toolbox for small businesses is jammed with warm-hearted, tough-minded practices and street-smart tips, covering every aspect of a growing business.   Book 4)  Customer Relationship Management HKD48 (Original Price: HKD146) Author: Kristin Anderson & Carol Kerr Format: Paperback Pages: 164 Book Size: 153mm x 229mm Brief Introduction: As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today’s hottest topics.  Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.   Book 5)  Executive Intelligence HKD38 (Original Price: HKD100) Author: Justin Menkes Format: Hardback Pages: 306 Book Size: 160mm x 235mm Brief Introduction: This book is a breakthrough, packed with useful concepts and case illustrations.  It shows what it takes to be a successful leader in any organization.   Book 6)  Five Key Principles of Corporate Performance Management HKD158 (Original Price: HKD450) Author: Bob Paladino Format: Hardback Pages: 386 Book Size: 159mm x 236mm Brief Introduction: Executives today are expected to demonstrate results faster than ever before.  In this book, Bob shares his decades of experience to provide proven, real-world implementation insights from globally recognized and award-winning, organizations.  You’ll discover what today’s Fortune 100 companies are doing right, and how to implement their enterprise techniques and strategies within your own organization to maximize success.   Book 7)  Leading at a Higher Level HKD68 (Original Price: HKD200) Author: Ken Blanchard (New York Times Bestselling Author of Over 18 Million Books) Format: Hardback Pages: 359 Book Size: 159mm x 235mm Brief Introduction: Leading at a Higher Level - Lead your people to greatness as you create high performing organizations that make life better for everyone.  This book will guide you, inspire you, provoke you, and be your touchstone.   Book 8)  Big Data HKD48 (Original Price: HKD128) Author: Viktor Mayer-Schönberger & Kenneth Cukier (Wall Street Journal Best Seller, The New York Times Bestseller) Format: Paperback Pages: 242 Book Size: 138mm x 197mm Brief Introduction: In this groundbreaking and fascinating book, two of the world's most respected big data experts reveal the reality of a new world.  They provide actionable steps to equip the reader with the tools needed to harness big data, not be crushed by it.  In this book, authors break new ground in identifying how today's avalanche of information fundamentally shifts our basic understanding of the world.  Argued boldly and written beautifully, the book clearly shows how companies can unlock value, how policymakers need to be on guard, and how everyone's cognitive models need to change.   By SF (Cash on Delivery) or Face trade at the following MTR Customer Service Centre: Admiralty, Mongkok, Prince Edward, Sham Shui Po, Cheung Sha Wan, Lai Chi Kok, Nam Cheong, Mei Foo, Tsuen Wan West, Yuen Long, Tin Shui Wai, Tuen Mun