Hong Kong Advertising Agencies

We have created a complete directory of both global and boutique advertising agencies operating in Hong Kong.


Hong Kong Advertising Agencies

 

We have created a complete directory of both global and boutique advertising agencies operating in Hong Kong.
 
Before choosing an ad agency in Hong Kong, it is important to first understand the different types of ad agencies and the services that each of them can provide.
 
A full-service ad agency will be able to plan and manage all aspects of your advertising initiatives. Full-service advertising agencies will have departments dedicated to the production of advertising materials both physical and digital including web sites, banner design, brochures, print ads, television and radio commercials, catalogues, eDM electronic email communications, and direct mailing solutions.
 
They will also be able to assist with new media campaigns including social media such as Facebook and Instagram, as well as banner and ad word campaigns on specific websites including the Google Ad Network.

Above The Line Ad (ATL) ad agencies handle major clients and create big budget campaigns that might run across a range of media including TV, online, print, radio and billboards.

Below The Line (BTL) ad agencies generally will handle ad campaigns that involve direct mailers including eDMs, as well as online banner ads.

Through The Line (TTL) ad agencies are focused on a range of advertising platforms including outdoor, TV, radio but will also assist your Hong Kong business with coupons promotions as well as providing expertise with respect to campaigns on Twitter, YouTube, Facebook and other online platforms.

Digital Advertising Agencies are more boutique in nature and will provide expertise with respect to advertising on all things digital including developing websites, banners, eDMs, apps while managing your range of online advertising initiatives in Hong Kong and in other Asian markets including Hong Kong.

If you have any questions or require recommendations for reputable advertising agencies in Hong Kong, please make use of our Ask an Expat Forum.