FORTRESS began in 1975 as a small shop selling electrical appliances inside the Hong Kong Electric payment centre at Fortress Hill.
Customers could shop for electrical appliances after paying their electricity bills. At that time, there were a lot of unscrupulous practices in the selling of electrical appliances. So FORTRESS insisted on providing only high-quality guaranteed products. In this way we built up our reputation for straight dealing and our customers’ confidence in us which later became the cornerstone of the FORTRESS brand.
Today, FORTRESS is a member of A.S. Watson Group with over 70 retail stores in Hong Kong and Macau employing over 1,000 staff. Over the past 40 years, FORTRESS has established a reputation as a reliable retailer and a leader in the electronic products and home appliances market.