Broadway was born out of founder Mr. Li Bo passion to bring new technology to the masses. In the 1950s, photography was an expensive hobby. Then a professional photographer, Mr. Li wanted ordinary people to have the opportunity to experience the delights that technology can bring us. Starting with a shop on Nathan Road, Mong Kok in 1949, which sold photographic film and provided camera rental and film development services, Mr. Li later founded the first Broadway store on Shantung Street, Mong Kok.