In 1981, the "Barney Road" brand was launched in Hong Kong. 1996 Nian , Hong Kong listed company "TEXWINCA Limited" (Stock Code: 00321 ) the acquisition of "Baleno" brand, and re-packaging, the creation of "Baleno Holdings Limited" and "Baleno" leisure brand, the same year in Guangzhou Friendship Benny Road Clothing Co., Ltd. was established in Guangzhou, Guangdong Province to explore the Chinese market.
With a clear brand positioning and successful marketing strategy, Benelux has grown rapidly, with a network of stores spreading across many Asian countries.
As the market changes , Baleno success through multi-brand retail operations and improve the management system , and its unique combination of direct marketing and franchising business model , quickly established its status as Baleno in the casual wear market.
Today, Baleno Holdings in Asia 10 operating a number of countries and over 10 brands. Baleno is now not only a well-known casual wear brand , it is a marked minimalism , consumers trust the well-known clothing brands.