Manager, Digital Acquisition & Customer Insights

Responsibilities:

• Devise analytics report to track digital footprints along inMotion App to understand customer behaviours and generate actionable insights
• Devise digital portfolio MIS and derive effective relationship deepening initiatives to achieve digital business KPIs (e.g. MAU, digital sales, channel revenue, etc.)
• Design and launch effective digital engagement campaigns to continuously improve campaign response rate, product penetration and thus sales conversion 
• Support User Acceptance Testing (UAT) for new digital projects / innovation Initiatives
• Manage owned digital asset to deliver the best customer experience across major digital platforms (Public Website, inMotion, Personal Internet Banking, WeChat CNCBI Account, etc.)
• Responsible for social listening and monitor / respond to customer feedbacks of App Store
• Work closely with internal and external stakeholders to ensure smooth implementation of new product / initiatives launch in compliance with internal guidelines and regulatory requirements.

Requirements:

• Degree holder in Finance / eCommerce / Computer Science / Data Analytics or related disciplines
• Minimum of 4 years of relevant experience in banking/finance industry, preferably in digital banking / Fintech development.
• Experience in Website / Mobile App content management / CRM or data analytical tools is preferred
• Methodologies and coding skills to track website traffic and analytical report generation is a bonus