(Senior) Credit Card Business Manager (Product Management)

Responsibilities: Participate in formulation, coordination and implementation of acquisition strategies and programs to grow the profitability of credit cardsPlan, develop, implement and evaluate promotion programs, system enhancement and business plans for set goals and business performances Prepare product and procurement proposal for new product launch and product revamp Lead and manage business operations, including but not limited to process rebate fulfilment, define marketing plan with bu

Bank Of China (Hong Kong) Limited - Hong Kong - Full time

Salary: Competitive

Responsibilities:
  • Participate in formulation, coordination and implementation of acquisition strategies and programs to grow the profitability of credit cardsPlan, develop, implement and evaluate promotion programs, system enhancement and business plans for set goals and business performances
  • Prepare product and procurement proposal for new product launch and product revamp
  • Lead and manage business operations, including but not limited to process rebate fulfilment, define marketing plan with business partners, and resolves customer complaints
  • Define strategies for product optimization, customer experience and sales promotions, execute and coordinating with both internal and external departments
  • Conduct market analysis in understanding customer behaviors and provide recommendations for follow-up actions
  • Manage and work closely with different sales channels to ensure progression to the assigned business targets
  • Propose new card products and marketing campaigns to increase market penetration
  • Ensure compliance with relevant regulatory requirements and internal policies
  • Manage program budget in an effective manner
Requirements:
  • Degree holder in Marketing or Business related disciplines
  • Minimum 3-5 years' experience in marketing / product or customer management function, preferably with credit card product experience
  • Strong business acumen with excellent project management and problem solving skills
  • Hands-on skills in PowerPoint and strong presentation skills
  • Customer focused with good communication and interpersonal skills
  • Able to work under pressure and tight deadline
  • Proficient in spoken and written Chinese (including Mandarin) and English, and be competent in MS Office applications
Apply
20906668

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