Responsibilities
- Work closely with internal stakeholders to foster collaboration for the development and execution of Middle & Lower Funnel campaigns, including social media, display network, and content marketing
- Drive the development of content and assets for Middle & Lower Funnel campaigns, working in close coordination with internal stakeholders and external partners
- Assist in implementing strategies across multiple channels to enhance lead generation and conversion, supporting a seamless customer experience
- Facilitate the delivery of targeted and relevant content using customer data platforms
- Analyze and pinpoint important points of conversion and drop-off in the customer journey to enhance user experience and improve lead conversion
- Generate reports and analyze data to monitor the overall performance of lead generation campaigns, including measuring return on investment (ROI) and key performance indicators (KPIs)
- Stay informed about digital trends, the latest marketing technology, competition activities, and industry best practices to foster innovation in lead generation and conversion
Requirements
- 6 years or above working experience, ideally from insurance industry but open to non-insurance candidates
- Demonstrated expertise in digital marketing, performance marketing, and e-commerce.
- Fluent in both spoken and written Chinese and English languages
Please reach out to Kyra Li at kyra.li@ambition.com.hk if you are interested.
If this job isn't quite right for you, but you know someone who would be great at this role, why not take advantage of our referral scheme? We offer HKD1000 in Apple gift cards for every referred candidate who we place in a role. Terms & Conditions Apply. https://www.ambition.com.hk/refer-a-friend
