Business Function
Corporate and Investment Banking provides corporate customers with a full range of commercial banking products and services, including cash management services, current accounts, time deposits, trade finance, working capital finance, term loans and foreign exchange. Through our continued commitment, DBS has cultivated long-standing relationships with its customers in the region that are based on account relationship management, service differentiation, product development and rigorous credit standards.
Responsibilities:
• Tailor communication channels for our mass market SME clients, ensuring alignment with SME banking industry standards.
• Execute channel policies and SOPs with a focus on regulatory compliance and industry best practices.
• Track the performance and effectiveness of communications, analyzing metrics relevant to SME banking products and services.
• Ensure exceptional customer experience by understanding SME banking needs and providing tailored digital solutions.
• Collaborate with internal stakeholders on terms and conditions and related clearances, ensuring alignment with SME banking regulations and guidelines.
• Develop and implement digital marketing campaigns specifically targeted at SME clients, aiming to increase product adoption and customer engagement.
• Provide insights and recommendations for improving digital customer journey for SME clients, leveraging industry trends and competitor analysis.
• Conduct regular tracking of digital communication channels to ensure accuracy, consistency, and compliance with SME banking regulations.
• Ensure compliance with all banking regulations and guidelines
• Collaborate with the sales teams and digital teams to ensure customer satisfaction and meet business targets
• Maintain accurate and up-to-date records of all customer interactions and transactions
Requirements:
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in digital marketing or customer experience roles, preferably in the SME banking industry.
• Strong understanding of communication channels and digital marketing strategies relevant to SME banking products and services.
• Excellent communication and interpersonal skills, with the ability to engage with SME clients effectively.
• Ability to work effectively with cross-functional teams, including compliance, legal, and product development teams.
• Attention to detail and strong organizational skills.
• Ability to work independently and as part of a team
• Attention to detail and ability to maintain accurate records
• Strong problem-solving and follow-up skills
• Sound knowledge of banking regulations and guidelines
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