Responsibilities: Formulate marketing and sales strategy for BOCHK personal banking, Design, plan and implement end-to-end sales and marketing campaigns in order to acquire customers, increase product usage & cross-selling, as well as strengthen customers relationship with the Bank via efficient sales channel mix Plan and orchestrate digital product (Foreign Exchange, Loan, Mortgage, Deposit etc) and segment digital campaign planning, evaluate business performance and review marketing programs
Bank Of China (Hong Kong) Limited - Hong Kong - Full time
Salary: Competitive