Objectives of this Role
- Work with the team to establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Lead the execution of marketing programs from start to finish, handle the creatives and content creation (include but not limited to App/HTML content, eDM, social media posts, blogs), leveraging internal/external support and driving collaboration
- Work with performance marketing, partnership, business and web/digital teams to design, test and evolve lead nurturing marketing tactics
Responsibilities
- Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
- Lead the marketing creatives and ideation. Develop creative briefs and direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
- Conceptualise and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimise accordingly
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Skills and Qualifications
- Bachelors degree in marketing, communications, or related field
- Excellent written and verbal communication in English, Cantonese, good command of Mandarin is a plus skills.
- Banking/ Finance category writing experience would be an advantage
- Self-driven, team player, result-oriented and resilient in a fast-paced environment
- Proven experience developing marketing plans and campaigns. Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation and CRM tools is a plus
- Proficiency with online marketing and social media strategy is a plus
Applicants who are not invited for an interview within the 8 weeks after submission of application may assume their applications unsuccessful. We may review applications received for suitability for other posts within the Company. All personal data provided will be treated in strict confidence and used strictly for recruitment related purposes only. We shall retain the personal data of unsuccessful applicants for a period of 24 months upon receipt of such application.