Our client is an international insurance firm that specializes in credit and business fraud insurance with offices in 50+ countries. They are looking for an experienced Digital Marketing Specialist to join their APAC Marketing team to design and execute digital marketing campaigns for their Hong Kong and Singapore markets.
Job duties
- Create and execute digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth
- Manage digital marketing campaigns including paid search, social media advertising, display advertising, email marketing, and content marketing
- Conduct market research and analyze customer insights to identify target audiences and optimize campaign targeting and messaging
- Analyze customer data from CRM system to develop customer segmentation and targeting strategy
- Use new tools and platforms to effectively generate new business leads to enhance customer experience
- Optimize website content and structure for search engine optimization (SEO) and improve organic search rankings
Job requirements
- 6 to 10 years of digital marketing experience in financial services industry or marketing agencies
- Proficiency in digital marketing tools including Google Ads, Google Analytics, Baidu Tongji and social media advertising platforms
- Experience in content management system (CMS) such as Adobe Experience Manager and AliCloud
- Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions
- Familiarity with SEO and web design. Knowledge of web languages such as HTML5 and CSS is a plus
- Excellent communication skills in English and Chinese
Digital Marketing Specialist - Global Insurance Firm (Up to 40k)
