Senior Retail Banking Product Manager, Unsecured Lending (Section Head - Product and Marketing)

Responsibilities: Devise product and marketing strategies to drive personal loan balances, revenue and market share growth Responsible for acquisition and retention strategies to expand the customer base; leverage on customer analytics to deepen personal loan penetration into existing customer base and cross-sell of banking products Lead new product and enhancement initiatives and responsible for product planning, commercialization and execution throughout the product life cycle Enhance brand a

Bank Of China (Hong Kong) Limited - Hong Kong - Full time

Salary: Competitive

Responsibilities:
  • Devise product and marketing strategies to drive personal loan balances, revenue and market share growth
  • Responsible for acquisition and retention strategies to expand the customer base; leverage on customer analytics to deepen personal loan penetration into existing customer base and cross-sell of banking products
  • Lead new product and enhancement initiatives and responsible for product planning, commercialization and execution throughout the product life cycle
  • Enhance brand awareness through marketing campaigns and strategic partnership
  • Collaborate with risk management team to maintain a healthy personal loan portfolio, review underwriting criteria and develop credit control measures
  • Review pricing strategies to ensure competitiveness while optimizing risk-adjusted returns on unsecured loan products
  • Ensure compliance with regulatory requirements and internal policies
Requirements:
  • Degree holder of Business Administration, Marketing, Finance or related disciplines
  • At least 8 years' relevant experience in banking industry, solid experience on retail lending business is preferred
  • Possess strong business mindset and marketing skills
  • Possess strong leadership, interpersonal and people management skills
  • With credit risk management experience is a plus
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