Job description
Some careers open more doors than others. If youre looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.
Wealth and Personal Banking (WPB) helps deliver on HSBCs purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities and exceptional people. Our international network and breadth of expertise enable us to support individuals, families, business owners, investors and entrepreneurs. Wealth and Personal Banking has four key business areas responsible for efficiently bringing the best of HSBC to our clients through a broad and relevant suite of wealth and retail banking capabilities: Asset Management, Global Private Banking & Wealth, HSBC Life, Retail Banking & Strategy and COO & Digital Transformation.
We are currently seeking a high calibre professional to join our team as a
Marketing Manager Marketing Technology. Principal Responsibilities HSBC Marketing uses creativity and business flair to help drive top-line revenue growth for our Global Businesses by optimising marketplace opportunities, our brand strength and customer insight.
We are currently seeking a high calibre professional to join our regional Wealth and Personal Banking (WPB) team as a Manager, Marketing Technology, Global Marketing WPB. This role is based in Hong Kong.
Principal responsibilities
- Reporting line into Senior Manager, Marketing Technology responsible for Marketing Technology across global markets
- Manage key stakeholders are Global Head of Digital Marketing, Global Head of WPB Marketing, Global Head of MarTech and Platforms, Global Head of Data & Analytics
- Understand local marketing teams needs in terms of digital marketing & MarTech and support them to drive their business needs
- Drive MarTech education across the organization
- Support MarTech transformation efforts, driving solutions, requirements, and identifying use cases. Including Generative AI marketing technology
- Drive execution of MarTech projects end-to-end from identifying a use case, sourcing the vendor/solution, seeking approval and deploying the solution
- Troubleshoot issues with cross-functional teams and drive resolution to minimize business impact
- Proactively seek innovative areas to help grow the marketing capabilities and enable business solutions
- Work cross functionally across multiple business lines to solve marketing and business challenges. Cross functional teams include (but not limited to) Marketing, Data & Analytics, Risk, Compliance, Legal, CyberRisk, and subsequent Global, Regional, Local teams
- KPIs will include meeting commercial outcomes, implementing digital marketing capability, onboarding new tech platforms, and managing partner relationships
Requirements
- 5+ years experience with digital marketing, product management or marketing/advertising technology
- Experience in key digital channels such as Search, Display, Programmatic, Social, Native, Affiliates and Aggregators
- Experienced in applying MarTech to drive customer lifecycle or marketing automation, while understanding the value it brings & ability to explain to stakeholders
- Experience with deploying or utilizing AI or Generative AI tools is a plus
- Understand the use of data and analytics in deriving customer value
- Be passionate about the customer and be obsessed with customer outcomes
- Experience launching or driving adoption of products, demonstrating knowledge of customer needs
- Previous experience working in Financial Services, Insurance or FinTech companies is a plus
- Ability to work cross functionality is a must and the candidate ideally should have experience working directly with Legal, Risk, Compliance, Cyber Risk, Product, and or Business Development teams
- Highly collaborative and familiar with Agile working methodologies
- Proven experience in using data and customer insights to drive optimization towards acquisition goals
- Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment
- Able to work in a global capacity, while based in a local office and understand the difference between the two entities while supporting both
- Ability to think innovatively, shaping and communicating new concepts
- Ability to speak and write fluently in English, other languages a plus
Youll achieve more when you join HSBC. http://www.hsbc.com/careers HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.
Issued by The Hongkong and Shanghai Banking Corporation Limited.