Manager to SM, SME Business (Marketing)

JOB SUMMARY Design and implement digital marketing initiatives to achieve business objective & goals Work closely with various internal parties and external agencies to formulate campaign strategies Ensure processes comply with regulatory requirements and compliance standards Oversee various digital marketing campaigns and channels, including advertising performance tracking, couversion and user behavior tracking Carry on ad hoc projects as required RESPONSIBILITIES Implement effective market

Industrial and Commercial Bank of China (Asia) Limited - Hong Kong - Full time

Salary: Competitive

JOB SUMMARY
  • Design and implement digital marketing initiatives to achieve business objective & goals
  • Work closely with various internal parties and external agencies to formulate campaign strategies
  • Ensure processes comply with regulatory requirements and compliance standards
  • Oversee various digital marketing campaigns and channels, including advertising performance tracking, couversion and user behavior tracking
  • Carry on ad hoc projects as required
RESPONSIBILITIES
  • Implement effective marketing strategies and credit card programs to stimulate card acquisition & usage and achieve business and financial targets
  • Perform data analysis on credit card portfolio & potential target customer segments to drive further business opportunities and establish marketing strategies
  • Monitor business performance and review result of strategies implemented as well as the marketing budget
  • Implement IT and digital projects to drive business growth, streamline process as well as enhance customer experience
  • Co-ordinate with internal departments for ensuring smooth implementation of marketing campaigns, promotion activities and cross-selling activities
  • Maintain up-to-date market intelligence on credit card business
  • Handle ad hoc tasks and special assignments Requirements
REQUIREMENTS
  • Bachelor's degree or above, preferably major in Marketing, Business Finance or relevant disciplines
  • Minimum 3 years working experience gained in banking/finance sector or advertising agency. Experience in advertising and promotional campaigns. Preferably with Banking credit card online acquiring business
  • Proficient in MS Office
  • Self-motivated with good interpersonal and communication skills
  • Proficiency in spoken and written English and Chinese (Putonghua and Cantonese)
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