Responsibilities:
- Collaborate with investment and related teams to understand content needs, conduct research, and deliver engaging written materials that meet business objectives
- Develop engaging and informative written content for various platforms
- Conduct thorough research to gather relevant information and ensure accuracy and credibility of content.
- Collaborate with subject matter experts and stakeholders to understand requirements, gather insights, and develop content strategies.
- Write compelling headlines, taglines, and calls-to-action that grab attention and encourage audience engagement.
- Optimize content for search engines by incorporating relevant keywords and implementing best practices for on-page optimization.
- Edit and proofread content to ensure clarity, consistency, grammar accuracy, and adherence to style guidelines.
- Adapt writing style and tone to match the target audience, brand voice, and communication objectives.
- Stay ahead of market and industry trends and provide timely, insightful updates to content writing and marketing
- Collaborate with design team to incorporate visual elements, infographics, and multimedia content into written materials.
- Monitor and analyse content performance metrics, such as engagement, click-through rates, and conversions, and use insights to improve future content strategies.
- Ensure consistent, high-quality messaging across all platforms
- Comply with regulatory requirements
Requirements:
- Bachelor's degree in marketing, business, finance, journalism, communications, or a related field.
- At least 4 years of experience in investment marketing or financial services marketing, preferably in asset management, investment banking, or a related industry.
- Strong product knowledge and understanding of investment products, financial markets, and investment strategies
- Excellent marketing and writing capabilities in both English & Chinese
- Ability to generate original ideas while adhering to brand guidelines
- Excellent organizational skills and ability to manage multiple projects and deadlines
- Attention to details and committed to deliver error-free content
- Strong collaboration and teamwork skills, with the ability to work effectively with cross-functional teams
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