At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone. It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.
And as part of our marketing, distribution & partnership team, you'll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.
So if you believe in inspiring a better future, read on. About the Role • Support lead nurturing and lead generation activities across various customer digital touchpoints to drive long-term new business growth for AIA Hong Kong
• Design and orchestra media strategy of Middle and Lower Funnel and oversee media buying activities to drive lead conversion
• Own and create diverse, segment-led and engaging digital and social content to enhance effectiveness and efficiency of Middle and Lower Funnel campaigns
• Embrace new MarTech tools and ideas to strengthen lead generation and lead conversion, promoting growth for both Local and MCV business
Job Descriptions: - Lead and collaborate with internal stakeholders to develop and execute Middle & Lower Funnel campaigns, such as SEM, social media, display network, and content marketing
- Collaborate and drive content and asset development of Middle & Lower Funnel campaigns, working closely with internal stakeholders and external partners
- Support omnichannel strategies and collaborate with various channels to maximize lead generation, lead nurturing, lead conversion and digital direct purchase
- Collaborate with internal stakeholders to enable segment-led and relevant content delivery with customer data platforms
- Analyze and identify critical conversion points and drop-off points in the customer journey to optimize user experience and lead conversion
- Drive SEO optimization to improve website ranking
- Prepare reports and analytics to track the overall performance of lead generation campaigns, including ROIs and KPIs
- Stay updated with digital trends, the latest marketing technology, competitive activities, and best practices to drive innovation in lead generation and lead conversion
Job Requirements: - University degree with 6-8 years of relevant, hands-on paid media experience, not limited to strategy only. Experience on serving the financial services or related industry is highly preferred.
- Familiar with Digital Marketing, SEM, Social Media Marketing in both Hong Kong and China market.
- Hands-on experience with analytic tools such as Google Analytics, Data Studio, Google Tag Manager, Adobe Analytics and Power BI.
- Hands-on working knowledge of Google Ads, Google Marketing Platform (DV360, SA360 & CM360) and Meta
- Sound knowledge of programmatic platforms widely used in Hong Kong, including DSPs, SSPs, ad servers and Data partnerships
- Good understanding of customer digital behaviors
- Proven experience in digital, performance marketing and e-commerce
- Creative mindset
- Strong interpersonal and time management skills. Able to work under pressure and meet tight deadlines
- Keen eye for detail; capable of working independently with minimum supervision; ability to multitask
- Good communication, presentation and influencing skills
- Proficient in spoken and written Chinese and English
- You are required to obtain relevant license if your job involves in regulated activities.
Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.
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