Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
The role will plan and implement marketing activities and value-added services that align with the customer strategies to maximize customer lifetime value, through different strategic partnerships and customer touch points. Develop and roll out effective partner collaboration and segment-led proposition initiatives driven by customer insights and data analytics to deepen customer penetration and increase our share of wallet.
Job Responsibilities - Identify, solicit and establish collaborations with value-added service providers to innovate on proposition to strategic segments. Collaborate with strategic partners and internal stakeholders to design for differentiating marketing activities, engagement tools and privileged offers that create customer engagement opportunities and enrich propositions.
- Design and deploy customer campaigns across customer lifecycle to uplift customer engagement and penetration. Implement personalized and effective customer and marketing communications to optimize the campaign response.
- Be the focal point for marketing platforms of value-adding partnership offers to facilitate frontline with customer engagement opportunities, including partner solicitation, development of offer materials, customer journey, monitor and report internal and external feedback, to handle and management of enquiries.
- Define metrics to track progress and success, and analyze data to enhance design and offer.
- Stay abreast of latest trends and developments in customer engagement. Constantly benchmark with the market to identify actionable improvements and convert into new initiative ideas.
Job Requirements - Degree holder is a must
- 5+ years of working experience in Marketing (preferably from financial institution)
- Team player with a self-motivated mindset
- Strong communication and interpersonal skills
- Well-rounded experience in partnership, marketing promotions and segment management
- Excellent in content development and customer communications
- Experience in managing different stakeholders (internal and external)
- Fluent in English and Chinese, written and spoken
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.