At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone. It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.
And as part of our marketing, distribution & partnership team, you'll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.
So if you believe in inspiring a better future, read on. About the Role This position aims to
• build a close connection and partnership with different distribution channels.
• enhance sales growth through implementation of innovative activation activities across various channels
• act as the business champion to ensure marketing objective ad messaging well penetrated into distribution channels as well as internal stakeholders
Responsibilities: - Understand local and MCV market and customer insights to input into local channel planning and execution
- Develop, communicate, implement and manage an effective channel marketing strategy
- Coordinate major customers / channels activities and manage channel contributing to sales targets
- Collaborate with channels/ internal stakeholders to foster content, campaign communications and channel activities
- Collaborate with channels to solicit meaningful feedback on existing programs and other Marketing initiatives, and implement changes based on channel feedback received
- Regular channel visit and serve as a highly visible internal evangelist between channels and marketing
- Coordinate with distribution channels to harmonize marketing across channels and maximize sales
- Analyse channel performance, identify new growth opportunities, optimize business performance and gain commitment around production goals and hold channel partners accountable
- Engage with different internal teams including Proposition and Corporate Solutions team for planning and communication alignment
- Provide producers marketing education and additional support to ensure long term success and engagement
- Partner with data analytics to help translate data into insight and engagement with channels for performance optimization
- Be the customer segmentation champion to refresh and promote the model to different internal stakeholders
Requirements: - University graduate preferably in Marketing or Communications focused
- Minimum of 14 years' experience in Sales and Marketing, 5+ year of leadership experience coordinating multi-functional teams and cross-channel marketing
- Good command of written and spoken English and Chinese
- Computer literate in MS office, Excel and PowerPoint
- Multi-tasking
- Positive, passionate, flexible, self-motivated, dynamic
- Skills in structuring and analyzing data, translating to a story and drive decisions
- Strategic, creative and able to think out of the box
- Strong communication, negotiation and presentation skill
- Strong leadership skill: guide, develop and motivate others
- Strong problem-solving skill
- You are required to obtain relevant license if your job involves in regulated activities
Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.
You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.