You Lead the Way. We've Got Your Back. With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you'll be recognized for your contributions, leadership, and impact-every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
Responsibilities: - Optimize and monitor online channel performance to drive NAA (new card acquisition) for propriety products through digital channels.
- Work with agencies and external partners to develop effective strategies, execution plan and performance tracking across online acquisition channels, including Display Media, Affiliates, Programmatic, SEM and SEO
- Optimize prospect journey (amex.com.hk) and acquisition microsites to drive better conversion and submit rate.
- Collaborate with Product teams and Brand & Loyalty to meet and exceed acquisition targets
- Manage online banner development and content update for acquisition microsite and amex.com
- Support and manage eApply (digital acquisition journey) update and maintenance
- Support end to end eApply maintenance; work with EDDS, Compliance and Risk to ensure smooth implementation of key tech projects.
- Support campaign codes setup to enable accurate reporting and campaign tracking
- Work closely with Central marketing teams to optimize campaign effectiveness and resource
- Manage acquisition campaign offer fulfillment
- Conduct weekly/monthly targeted channels performance tracking
- A&P and Invoice / payment management
Qualification requirements: - 3+ years solid digital marketing experience
- Degree in marketing or business related disciplines
- Solid digital marketing knowledge on Social Media platform, Search and Display Media
- Candidate with similar financial institutions / credit card industry background is preferred
- Solid experience to work with creative and media agency
- Strong Will to Win and passion to drive solid business results
- Understand emerging digital marketing tactics, channel metrics, industry best practices
- Ability to drive execution, optimize resources, and develop innovative solutions
- Analytical, sound business acumen, attention to details and processes
- Excellent communication skills and multi-tasking in matrix environment
- Able to work independently with self-motivation
Qualifications We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
- Competitive base salaries
- Bonus incentives
- Support for financial-well-being and retirement
- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.