Senior Marketing Officer / Marketing Officer (Contract) - Cards & Unsecured Lending

The Bank of East Asia, Limited ("BEA") is Hong Kong’s largest independent local bank with 48 branches, 42 SupremeGold Centres, and 3 i-Financial Centres throughout the city. Overseas, BEA has established a presence in Southeast Asia, the United Kingdom, and the United States. Worldwide, including Hong Kong and the rest of Greater China, BEA operates around 130 outlets and employs approximately 8,000 people. We invite you to become part of our team and to pursue a bright and exciting future.

The Bank of East Asia - Hong Kong - Full time

Salary: Negotiable

 

Senior Marketing Officer / Marketing Officer (Contract) - Cards & Unsecured Lending (Job ID 4657)

 

Responsibilities

  • Be a member of Card Product Section
  • Implement effective marketing strategies and credit card programs to stimulate card acquisition & usage and achieve business and financial targets
  • Perform data analysis on credit card portfolio & potential target customer segments to drive further business opportunities and establish marketing strategies
  • Monitor business performance and review result of strategies implemented as well as the marketing budget
  • Implement IT and digital projects to drive business growth, streamline process as well as enhance customer experience
  • Co-ordinate with internal departments for ensuring smooth implementation of marketing campaigns, promotion activities and cross-selling activities
  • Maintain up-to-date market intelligence on credit card business
  • Handle ad hoc tasks and special assignments


Requirements

  • University graduate, preferably major in Marketing, Business, Finance or related disciplines
  • A minimum of 2 years banking/marketing experience
  • Relevant HKIB qualification would be an advantage
  • Experience in project management, advertising production and direct marketing with strong communication skills Independent, self-motivated and a team player
  • Independent, highly organized, self-initiated
  • Good command of both spoken and written English and Chinese

 

 

Please apply online via the BEA Careers website at https://careers.hkbea.com/psp/hcmprd/EMPLOYEE/HRMS/c/HRS_HRAM.HRS_APP_SCHJOB.GBL?Page=HRS_APP_JBPST&Action=UFOCUS=Applicant&SiteId=1&JobOpeningId=4657&PostingSeq=1 or by clicking the "Apply Now" button below. Kindly note that if you are a new user, you have to first create your User Profile before you can apply.

 

Personal data provided by job applicants will be used for recruitment purposes only and will be treated in accordance with the Bank's Personal Information Collection (Employees) Statement and Privacy Policy Statement. Applicants who are not invited for interviews within six weeks may consider their applications unsuccessful and the personal data collected will be destroyed after 1 year.

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