Customer Analytics & Data Science Manager (Campaign)

Responsibilities: Work collaboratively with business user identifying target customer segments and selection criteria for new acquisition/ cross-selling / up-selling/ usage stimulation Provide campaign execution supports driving for segment/ product direction & strategies Incorporate and implement propensity / predictive models into marketing campaigns to maximize customer response Make well reasoned comments and recommendation to help on marketing cost efficiency through effective pre-campaign

Bank Of China (Hong Kong) Limited - Hong Kong - Full time

Salary: Competitive

Responsibilities:
  • Work collaboratively with business user identifying target customer segments and selection criteria for new acquisition/ cross-selling / up-selling/ usage stimulation
  • Provide campaign execution supports driving for segment/ product direction & strategies
  • Incorporate and implement propensity / predictive models into marketing campaigns to maximize customer response
  • Make well reasoned comments and recommendation to help on marketing cost efficiency through effective pre-campaign analysis and post-campaign evaluation
  • Produce analytics reports for both regular and campaign specific needs
  • Take part in analytical model development to achieve business objectives
  • Identify and coordinate special projects and initiatives
Requirements:
  • Degree holder with major in quantitative, numerical science or related disciplines
  • At least 3 years relevant working experience, preferably in financial service industry with proven track record and exposure in database marketing, database development, report tracking and automation
  • Possess proven competence in SAS Programming, Excel, VBA, PowerPoint, database design and management, and user requirement write-ups
  • A mature self-starter with strong drive, motivation, good business sense, remarkable problem solving skills, and good interpersonal, negotiation and project management skills
  • Excellent communication and presentation skills with good command of English and Chinese in both spoken and written including Putonghua
Apply
22414077

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