At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone. It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.
And as part of our marketing, distribution & partnership team, you'll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.
So if you believe in inspiring a better future, read on. About the Role • Support lead nurturing and lead generation activities across various customer digital touchpoints to drive long-term new business growth for AIA Hong Kong
• Own and create diverse, segment-led and engaging digital and social content to enhance effectiveness and efficiency of Middle and Lower Funnel campaigns
• Embrace new MarTech tools and ideas to strengthen lead generation and lead conversion, promoting growth for both Local and MCV business
Roles and Responsibilities: - Collaborate with internal stakeholders to develop and execute Middle & Lower Funnel campaigns, such as social media, display network, and content marketing
- Manage and own the content and asset development of Middle & Lower Funnel campaigns, working closely with internal stakeholders and external partners
- Support omnichannel strategies and collaborate with various channels to maximize lead generation and lead conversion
- Collaborate with internal stakeholders to enable segment-led and relevant content delivery with customer data platforms
- Analyze and identify critical conversion points and drop-off points in the customer journey to optimize user experience and lead conversion
- Prepare reports and analytics to track the overall performance of lead generation campaigns, including ROIs and KPIs
- Stay updated with digital trends, the latest marketing technology, competitive activities, and best practices to drive innovation in lead generation and lead conversion
Minimum Job Requirements: - University degree with 6-8 years of relevant working experience in the financial services or related industry
- Good understanding of customer digital behaviors
- Proven experience in digital, performance marketing and e-commerce
- Creative mindset
- Strong interpersonal and time management skills. Able to work under pressure and meet tight deadlines
- Keen eye for detail; capable of working independently with minimum supervision; ability to multitask
- Good communication, presentation and influencing skills
- Proficient in spoken and written Chinese and English
Others: - You are required to obtain relevant license if your job involves in regulated activities.
Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.
You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.