Job responsibilities:
AIGC (Artificial Intelligence Generated Content):
- Design and execute AI-driven content to personalize customer interactions and improve engagement.
- Collaborate with AI vendor to develop and deploy AI-generated content for marketing campaigns.
- Ensure the quality and relevance of AI-generated content align with the companys brand voice and objectives.
AI Tool:
- Utilize Python for data analysis, automation, and developing marketing tools.
- Use Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) to create and edit marketing materials.
- Implement AI tools to enhance marketing processes, such as predictive analytics and customer segmentation.
Digital Campaign Supporting:
- Assist in the planning and execution of digital marketing campaigns, including SEO and SEM
- Optimize website content and structure to improve search engine rankings.
- Manage Google Tag Manager (GTM) to track and analyse website performance and campaign effectiveness.
- Collaborate with the marketing team to ensure cohesive and effective digital campaigns.
General:
- Monitor and report on the performance of all digital marketing initiatives.
- Use data-driven insights to refine and improve marketing strategies.
- Work closely with internal teams and third-party creatives to produce marketing materials.
- Coordinate with sales and customer service teams to align marketing efforts with business goals.
- Perform ad hoc marketing projects as assigned.
Qualifications / Experience / Requirements:
- Bachelor's degree in Marketing or a related discipline.
- Minimum of 2 years' experience in insurance, advertising & marketing, digital, or customer insight.
- Strong analytical skills.
- Proficient in computer skills, Excel, and report writing.
- Self-starter, fast-learner, problem-solver, able to work independently.
- Attention to detail, well-organized, and result-oriented.
- An energetic team player with strong interpersonal and communication skills.
We offer attractive salaries and excellent benefits.
If you are interested in our opportunity, please send your job application to us. Before doing so, please make sure you read and agree with our Personal Information Collection Statement (link: https://www.hengansl.com.hk/en/careers/privacy-agreement).
Any personal data we collect will only be used for recruitment purposes. We keep all applications confidentially on file for two years.