(Senior) Customer Analytics & Data Science Manager (MIS & Modeling)

Responsibilities: Perform customer segmentation and profile analysis through advanced statistical modeling / data mining / AI & ML technologies to provide insight for segment strategy and identify business opportunities Develop and enhance propensity / predictive models to support CRM strategies related to change of customer behavior or specific event trigger, eg. customer acquisition, upgrade and retention Compile MIS reports and conduct analysis across customer, product and channel perspective

Bank Of China (Hong Kong) Limited - Hong Kong - Full time

Salary: Competitive

Responsibilities:
  • Perform customer segmentation and profile analysis through advanced statistical modeling / data mining / AI & ML technologies to provide insight for segment strategy and identify business opportunities
  • Develop and enhance propensity / predictive models to support CRM strategies related to change of customer behavior or specific event trigger, eg. customer acquisition, upgrade and retention
  • Compile MIS reports and conduct analysis across customer, product and channel perspectives to identify potential customer and deliver actionable insights and recommendations to business units for developing portfolio and product strategy
  • Assist business units in applying propensity / predictive model and customer segmentation model in marketing campaign to drive business performance, evaluate and enhance model effectiveness to improve campaign efficiency
  • Develop and enhance MIS report automation to help improve campaign efficiency
Requirements:
  • Degree or above with major in quantitative, numerical science or related discipline
  • 3+ years' experience relating to data analytics or modeling, at least 1 years of which at managerial level
  • Proficiency in SAS, Python, R or similar analytically oriented programming languages, experience in model development covering segmentation, acquisition, attrition, cross-selling and related applications
  • Experience in Banking, Financial Services or FinTech industry preferred
  • A mature self-starter with strong drive, motivation, committed with good business sense and strong understanding of the personal banking market
  • Excellent interpersonal and communication skills with excellent written and spoken English and Chinese, knowledge of Mandarin would be a definite advantage
  • Candidate with more experience will be consider as Senior Customer Analytics & Data Science Manager
Apply
22475591

OTHER ASIAXPAT SITES:

Ad