Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
Manage the development and implementation of Marketing activities for the Partnership Distribution focusing on Bancassurance customers and broker partners. Be the key player of driving new marketing promotions, with the objectives to enhance customer / broker experience and drive business to meet company goals.
Job Responsibilities: - Develop and implement partnership marketing strategies to enhance brand visibility, increase customer acquisition, and drive revenue growth.
- Build and manage strong relationships with current and prospective partners, including negotiating terms and managing contracts.
- Collaborate with partners to create joint marketing campaigns, including co-branded promotions, events, and digital marketing initiatives.
- Tailor marketing materials to reflect the unique value propositions of each partnership.
- Work closely with sales, product development and other marketing teams to ensure alignment and maximize partnership impact.
- Manage budgets for partnership marketing activities, ensuring cost effectiveness and adherence to financial goals.
- Plan and execute partner-related events, including venue selection, catering, and promotion materials for workshops, seminars, gala events, to enhance collaboration and engagement.
- Develop promotional materials, presentations, and communication strategies to effectively convey partnership benefits to internal and external stakeholders.
- Prepare regular reports on partnership performance, insights, and recommendations to management.
- Budget monitoring & control within plan and in accordance to company guidelines set forth for the PHKL and business partner.
Job requirements: - University graduate, preferably in business or marketing related disciplines
- Minimum 6-8 years' work experience in the marketing, customer management and/or related fields, preferably in insurance / banking / financial services sector
- Knowledge of insurance/ banking/ financial products
- Excellent communications and presentation skills in both written and spoken English and Chinese
- Proficient in managing multiple projects simultaneously, ensuring timely delivery and quality outcomes
- Ability to work independently and collaboratively in a team and fast-paced environment
- Attentive to details and good problem-solving skills
- Proficient MS Office PC skills
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.