Job description A Career with Hang Seng Bank
Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-in-class products and services. We seek to attract high-calibre talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages.
Customer Propositions and Customer Management We are currently seeking high caliber professionals to join our team as Senior Manager, Affluent Propositions.
Principal responsibilities
- Design and implement value propositions for High-Net-Worth (HNW) segment including Prestige Private and Private Banking and build corresponding capabilities to support the proposition pillars through customer insights
- Lead the development of a distinct proposition continuum for HNW clients with differentiated solutions, privileges, sales & servicing model and client experience
- Drive external partnership for tailored privileges and customer acquisition channels and loyalty programs to meet the business objectives. Work with Marketing for Money Can't Buy Experience to engage customers and build loyalty
- Oversee the design and implementation of a seamless client continuum for HNW clients, from Retail to Private Banking
- Monitor program results and portfolio analytics and take respective actions to refine the strategy to achieve the assigned portfolio growth
- Lead the design and execution of client re-segmentation journey for Retail and Private Banking customers based on an analytics-driven approach
- Work closely with Technology teams to design a robust customer journeys and proposition features to support the growth of business
- Stay on top of compliance requirements including cross border related sales and marketing for the mainlander segment, competition law, and fair value principle and take timely actions to mitigate relevant risk posing to the bank, where applicable
Requirements - University degree in Business Administration, Marketing OR other relevant qualifications
- Minimum of 8 years' retail banking experience and familiar with customer or product
- A seasoned executive with leadership, excellent communication and influencing capability, and the ability to drive a diverse group including internal and external partners
- Possesses high sensitivity to the changing market dynamics in particular the high net worth and the mainlander segments in association with related compliance requirements
- Be able to deliver new or refined compelling propositions quickly for new revenue stream
- Good interpersonal & problem solving skills and with great sense of ownership to drive new projects from ideation to implementation
- Proficiency in both English and Chinese
- Great sense of ownership and servicing mind-set to ensure efficient and effective customer service delivery
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