Customer Analytics & Data Science Manager (Digital Sales)

Responsibilities: Develop and manage data and behavior-driven targeted marketing execution and customer contact strategies Work closely with business units to identify opportunities and data/ digital innovations in driving digital sales through effective targeting and analyzing customer behavior Assist business units in applying data science insights such as predictive model and customer segmentation in marketing campaign to drive business performance Monitor digital business performance and del

Bank Of China (Hong Kong) Limited - Hong Kong - Full time

Salary: Competitive

Responsibilities:
  • Develop and manage data and behavior-driven targeted marketing execution and customer contact strategies
  • Work closely with business units to identify opportunities and data/ digital innovations in driving digital sales through effective targeting and analyzing customer behavior
  • Assist business units in applying data science insights such as predictive model and customer segmentation in marketing campaign to drive business performance
  • Monitor digital business performance and deliver actionable insights and recommendations to improve campaign efficiency and end-to-end customer journey
  • Develop MIS report and presentation to evaluate campaign effectiveness and facilitate management decisions
Requirements:
  • Degree or above with major in quantitative, numerical science or related discipline
  • 3+ years' experience relating to data analytics and digital sales
  • Proficiency in SAS, SQL, Python or similar analytically oriented programming languages
  • Proficiency in Microsoft Office tools such as Excel and Powerpoint
  • Strong analytic skills, sensitive to numbers including website and performance analysis. Familiar with analytics tools, such as Google Analytics 4, Adobe Analytics
  • Experience in AI Decisioning or CRM platform, such as Pega, Salesforce is a plus
  • Knowledge in building dashboard like Tableau, SAS VA or any equivalent tools would be an advantage
  • Experience in Banking, Financial Services or FinTech industry preferred
  • A mature self-starter with strong drive, motivation, committed with good business sense and strong understanding of the personal banking market
  • Excellent interpersonal and communication skills with excellent written and spoken English and Chinese, knowledge of Mandarin would be a definite advantage
  • Less experienced will be considered as our Deputy Customer Analytics & Data Science Manager
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22643531

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