CRM Campaign Development Manager (55K)

Key Responsibilities: Develop and implement effective user engagement strategies for the loyalty program. Analyze user data to identify trends, behaviors, and opportunities for improvement. Monitor key performance indicators (KPIs) and generate daily promotional reports. Collaborate with all business units to ensure alignment of CRM strategies with the payment team's OKRs. Identify and nurture new partnership opportunities while maintaining strong relationships with existing partners. Create and

Morgan McKinley - Hong Kong - Full time

Salary: Competitive

Key Responsibilities:
  • Develop and implement effective user engagement strategies for the loyalty program.
  • Analyze user data to identify trends, behaviors, and opportunities for improvement.
  • Monitor key performance indicators (KPIs) and generate daily promotional reports.
  • Collaborate with all business units to ensure alignment of CRM strategies with the payment team's OKRs.
  • Identify and nurture new partnership opportunities while maintaining strong relationships with existing partners.
  • Create and maintain comprehensive documentation of CRM processes, policies, and customer interactions.
  • Gather and analyze customer feedback to identify issues and enhance payment products, services, and operations.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Minimum of 5 years of experience in a CRM role, preferably within the payment industry.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Ability to work as a collaborative team player while also being self-driven.
  • Excellent communication and interpersonal skills.
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