Your new company
- As the Head of Marketing for the Credit Card business within the Bank, you will oversee a team of 15-20 talented professionals, driving end-to-end credit card marketing strategies that strengthen the brand, enhance customer acquisition, and maximise usage of Credit Card and Unsecured Lending Products. You will develop compelling marketing campaigns, refine credit card product positioning, and create value-driven customer propositions that differentiate the bank in the competitive financial landscape.
Your new role
- Develop and execute strategic Credit Card marketing campaigns to enhance customer engagement and portfolio growth.
- Shape Credit Card product propositions, ensuring market relevance and customer appeal.
- Lead and mentor a high-performing marketing team, fostering innovation and collaboration within teams.
- Responsible for providing clear strategic direction and guidance while ensuring synergy across the entire team, including Card Usage and Acquisition of Card and Loans.
- Oversee digital and traditional marketing initiatives, optimising performance and ROI.
- Analyse credit card market trends, customer behaviour, and competitive positioning to drive informed decisions.
- Work cross-functionally with product, sales, and analytics teams to align marketing strategies with business goals.
What you'll need to succeed
- 15+ years of proven experience in credit card marketing within banking or financial services.
- Proven experience in team managing.
- Expertise in credit card and unsecured lending marketing strategies.
- Extensive market knowledge of the Credit Card business in Hong Kong.
- Strong analytical skills and data-driven decision-making capabilities.
- Ability to lead a team in a fast-paced, results-oriented environment.
- Creative thinker with a passion for customer-centric marketing.
- Proficiency in written and spoken Chinese and English.
What you need to do now
- If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call Keith Ho now @22307474. Alternatively, you can send Keith your CV to keith.ho@hays.com.hk
- If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.
