Campaign Management, Principal/Consultant (Senior Manager/Manager - Marketing Campaign)

At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone. It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030. And as part of our marketing, distribution & partnership team, you'll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partn

AIA International Limited. - Hong Kong - Full time

Salary: Competitive

At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone.

It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you'll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.

So if you believe in inspiring a better future, read on.

About the Role

Oversee and manage the execution of various campaign initiatives to multi-channels to optimize new business profitability and production growth, preparation of campaign sales tools and manage campaign appeal and enquiries

Roles and Responsibilities:
  • Support the planning, development and implementation of various customer campaign initiatives (e.g system feasibility study, setup, implementation and etc)
  • Develop and manage campaign sales tools to support sales (e.g. communication to insurance intermediary, campaign leaflet, website etc)
  • Manage and handle campaign appeals through various channels
  • Handle post-campaign follow-up activities (e.g. responding to enquiries from customers or internal stakeholders)
  • Collaborate with various stakeholders (such as Operations, Agency, Partnership Distribution, Marketing, etc) to drive the implementation and execution of campaign initiatives to meet the business goals
  • Participate in Product Implementation Taskforce and PGS meetings as needed to ensure quality and timely implementation of the campaign initiatives
  • Assist in post campaign review (e.g. post campaign tracking, collect market intelligence, generate monthly and quarterly sales reporting
  • Lead and support ad-hoc projects and other duties as required
  • Coach and develop team members
Minimum Job Requirements:
  • University degree with around 10 - 15 years of working experience in insurance industry is preferred
  • Immediate available is highly preferred
  • Relevant experience with: campaign's implementation and execution (including but not limited to business requirement gathering, functional specification review and user acceptance test execution)
  • campaign communication materials (leaflet, brochure)
  • handling enquiries from agency/distribution team and customers
  • In-depth knowledge in product development, operations and system process
  • Able to work under stress and tight timeline
  • Passionate, high motivation and result-oriented
  • Team player with positive attitude, good interpersonal and communication skills and strong project management skill
Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.
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